Founder & CEO

Family matriarch. Design maven. E-commerce entrepreneur.

Julie is recognized all over the world for her innovative and captivating designs. With clients spanning the globe, she is often commissioned to create one-of-a-kind pieces for their collections.

Julie has earned an industry wide reputation for her designs and eye for trends – essential elements for delivering top quality jewelry to customers every time.

Julie was born in the Carpathian Alps in Hungary during WWII and was hidden as an infant as the Holocaust swept Europe. Taken to Canada, she grew up, married, had six children and launched a jewelry business that became the Internet’s leading online jewelry company.

When I was a little girl, my mother got these gorgeous diamond earrings for her anniversary. I thought they were the most magnificent things I’d ever seen. Then, I thought it was something I’d like to do.

– Julie Schwartz, CEO

Armed with passion and perseverance, Julie entered the jewelry business in 1971. When a local businessman shunned her as she tried to learn the ropes, Julie took matters into her own hands. Pearls first sparked her interest. Eager to learn everything about the market, Julie traveled to Japan, accompanied only by a guide from the Japan Pearl Association. She completely immersed herself in learning about pearls, visiting wholesalers and forging relationships to grow her business.

Julie’s jewelry design skills were tapped by Mattel to create a line of jewelry for the toy maker’s legendary Barbie collection. The line received the prestigious “Mattel Excellence in Product and Design” award. In addition to this recognition, Julie has been named Vendor of the Year by Zales in Canada.

Julie resides in Montreal, Canada with her husband Isaac. In addition to her six children, she has 46 grandchildren and 14 great grandchildren (and counting!)