We are

DELMAR JEWELERS

About Us

Since 1978, Delmar has been creating unique and timeless jewelry for women across North America. Family-owned, the industry-leading business has been cultivated by three generations of the Gniwisch family in cosmopolitan Montreal.

Our uniquely beautiful designs are conceived and crafted by a market-savvy team of experts, including designers, merchandisers and gemologists. Our current range of fashionable fine jewelry consists of over 6,000 styles. As a specialist in third-party drop shipping technology, we continue to grow our company and connect customers to affordable and beautiful jewelry. In addition, we are in the process of adding world-renowned brands to our product repertoire, including Catherine Malandrino and V19.69 Italia.

Our

HISTORY


From the basement of a family home to a global supplier – Delmar’s success is tied to the passion and perseverance of one woman by the name of Julie Schwartz. In 1978, she founded the Montreal-based company that would eventually grow to be one of the leading jewelry designers in the world.

Jewelry had always been Julie’s life-long passion but proved to be a difficult business for a woman to enter. Local businessmen shunned her as she tried to learn the ropes. Undettered and resolute, Julie decided to take matters into her own hands. With an eye for elegance and her own classic style, Julie first set her heart on the pearl business. She traveled to Japan, a guide from the Japan Pearl Association in tow, and immersed herself in learning the business – from the ocean floor up. Yet the odds still seemed to be stacked against her. At the time, women in the Japanese jewelry industry were tasked with the menial and mundane, not running their own companies.

Julie recounts the beginnings of Delmar as being a “rollercoaster of a time”. Yet after learning the ropes on her own terms, her business flourished. Within a matter of months, her designs were being sold at a renowned Canadian department store. The rest, as they say, is history. All while raising six children, the family matriarch grew and grew her business, adapting to emerging trends yet staying true to her vision of creating beautiful and wearable jewelry for all women to enjoy.

Three generations of the Gniwisch family have cultivated Delmar over the past 38 years of its existence. Julie continues to oversee the company to this day, all while making time for her 40 grandchildren and 14 great-grandchildren (and counting!)

Delmar Timeline

WWII

THE VERY BEGINNING

Delmar CEO and Gniwisch family matriarch Julie is born in the Carpathian Alps. As a baby, she was hidden from the turmoil of the Holocaust sweeping Europe and fled to Canada where she grew to raise a family of her own.

1978

HOMEGROWN PASSION

With her heart set on the jewelry business, Julie Schwartz’ passion for pearls led to her founding Delmar in Montreal, QC in the basement of the Gniwisch family home.

SOON AFTER

Delmar began supplying jewelry to iconic Canadian department store, the Hudson’s Bay Company. At the time, the store was in the process of expanding and grew across the country.

1987

BOOMING BUSINESS

Delmar continued to grow, amassing over 50 retail partners, delivering innovative designs across borders.

1999

INNOVATION ONLINE

The Delmar team knew the face of retail was changing. We seized the opportunity, embarking on a new e-commerce journey in founding ice.com, becoming a pioneer in jewelry e-commerce, and by developing third-party dropshipping.

2010

AWARD WINNING DESIGN

Diamond_Ring

AWARDED PRAISE

Praised for our skillful designs and efficient business model, Delmar receives the best supplier award from three of the top retailers in the United States.

2013

SUSTAINING GROWTH

With almost four decades in the business, Delmar continued to grow. With an effective e-commerce model in place, we attracted our 60th customer.

2015

CONTEMPORARY TRANSFORMATION

Delmar launched an entirely new look, befitting the innovative designs we’re known for.

2015 also marks the debut of Julianna B, our signature line designed with women in mind.

LICENSING

Delmar enters the licensing business with V19.69 Italia, Catheirne Malandrino and Laura Ashley.

2016

BEST BRAND VISION

Our

EXECUTIVE TEAM

 

Julie Schwartz

Founder & CEO

Family matriarch. Design maven. E-commerce entrepreneur.

Brenda Gansbourg

Executive Vice-President, Merchandising

Jewelry designer fueled by a life-long passion for the industry.

Leah Gansbourg

Junior Designer

A third-generation Delmar designer adding a contemporary touch.

Pinny Gniwisch

Executive Vice-President, Business Development

A globally-recognized thought leader in social media & online marketing.

Leslie Therriault

Vice-President, Merchandising

Merchandising maven and product innovator. Leslie Therriault is no stranger to jet setting.

Steven Grotell

Director of Design

Steven's penchant for opulent design and unwavering attention to detail has made him a legend in the...