We are
DELMAR JEWELERS
About Us
Since 1978, Delmar has been creating unique and timeless jewelry for women across North America. Family-owned, the industry-leading business has been cultivated by three generations of the Gniwisch family in cosmopolitan Montreal.
Our uniquely beautiful designs are conceived and crafted by a market-savvy team of experts, including designers, merchandisers and gemologists. Our current range of fashionable fine jewelry consists of over 6,000 styles. As a specialist in third-party drop shipping technology, we continue to grow our company and connect customers to affordable and beautiful jewelry.
From the basement of a family home to a global supplier – Delmar’s success is tied to the passion and perseverance of one woman by the name of Julie Schwartz. In 1978, she founded the Montreal-based company that would eventually grow to be one of the leading jewelry designers in the world.
Jewelry had always been Julie’s life-long passion but proved to be a difficult business for a woman to enter. Local businessmen shunned her as she tried to learn the ropes. Undettered and resolute, Julie decided to take matters into her own hands. With an eye for elegance and her own classic style, Julie first set her heart on the pearl business. She traveled to Japan, a guide from the Japan Pearl Association in tow, and immersed herself in learning the business – from the ocean floor up. Yet the odds still seemed to be stacked against her. At the time, women in the Japanese jewelry industry were tasked with the menial and mundane, not running their own companies.
Julie recounts the beginnings of Delmar as being a “rollercoaster of a time”. Yet after learning the ropes on her own terms, her business flourished. Within a matter of months, her designs were being sold at a renowned Canadian department store. The rest, as they say, is history. All while raising six children, the family matriarch grew and grew her business, adapting to emerging trends yet staying true to her vision of creating beautiful and wearable jewelry for all women to enjoy.
Three generations of the Gniwisch family have cultivated Delmar over the past 38 years of its existence. Julie continues to oversee the company to this day, all while making time for her 40 grandchildren and 14 great-grandchildren (and counting!)
THE VERY BEGINNING
Delmar CEO and Gniwisch family matriarch Julie is born in the Carpathian Alps. As a baby, she was hidden from the turmoil of the Holocaust sweeping Europe and fled to Canada where she grew to raise a family of her own.
HOMEGROWN PASSION
With her heart set on the jewelry business, Julie Schwartz’ passion for pearls led to her founding Delmar in Montreal, QC in the basement of the Gniwisch family home.
SOON AFTER
Delmar began supplying jewelry to iconic Canadian department store, the Hudson’s Bay Company. At the time, the store was in the process of expanding and grew across the country.
BOOMING BUSINESS
Delmar continued to grow, amassing over 50 retail partners, delivering innovative designs across borders.
INNOVATION ONLINE
The Delmar team knew the face of retail was changing. We seized the opportunity, embarking on a new e-commerce journey in founding ice.com, becoming a pioneer in jewelry e-commerce, and by developing third-party dropshipping.
AWARD WINNING DESIGN
AWARDED PRAISE
Praised for our skillful designs and efficient business model, Delmar receives the best supplier award from three of the top retailers in the United States.
SUSTAINING GROWTH
With almost four decades in the business, Delmar continued to grow. With an effective e-commerce model in place, we attracted our 60th customer.
LICENSING
Delmar enters the licensing business with V19.69 Italia, Catheirne Malandrino and Laura Ashley.
BEST BRAND VISION
