At Delmar, we’re tracking a 13% increase in men’s jewelry sales compared to last year, a trend that appears to be gaining momentum.

The Super Bowl halftime show offered a perfect example of this shift, with Kendrick Lamar’s jewelry choices making a powerful statement.
During the halftime performance, Lamar showcased an extraordinary collection of pieces that captivated millions of viewers. His ensemble featured a custom diamond ‘A’ necklace, reportedly valued at over  $1 million, complemented by intricate diamond brooches on his cap and several diamond rings. This bold statement exemplifies what we’re seeing across the industry – men are increasingly embracing jewelry as a form of self-expression.

This isn’t just happening on stage – we’re seeing this reflected in our customer preferences as well. More men are exploring statement pieces and investing in quality jewelry as a form of personal expression. We expect to see continued growth as more men discover the impact that well-chosen pieces can have on their overall style.

Industry analysts and our sales data suggest this isn’t merely a passing fad. As cultural icons continue to push boundaries with their jewelry choices, we anticipate this trend will accelerate throughout the year, with more men exploring statement pieces and fine jewelry that was once considered niche in the male demographic.