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Our History | Delmar Jewelers

Our Story

Over the Years

Since 1978, Delmar has been creating unique and timeless jewelry for women across North America. Family-owned, the industry-leading business has been cultivated by three generations of the Gniwisch family in cosmopolitan Montreal.

Our uniquely beautiful designs are conceived and crafted by a market-savvy team of experts, including designers, merchandisers and gemologists. Our current range of fashionable fine jewelry consists of over 6,000 styles. As a specialist in third-party drop shipping technology, we continue to grow our company and connect customers to affordable and beautiful jewelry.

WWII
  • The Very Beginning
    Delmar CEO and Gniwisch family matriarch Julie is born in the Carpathian Alps. As a baby, she was hidden from the turmoil of the Holocaust sweeping Europe and fled to Canada where she grew to raise a family of her own.
1978
    HOMEGROWN PASSION

  • With her heart set on the jewelry business, Julie Schwartz’ passion for pearls led to her founding Delmar in Montreal, QC in the basement of the Gniwisch family home

 

1987
    BOOMING BUSINESS

  • Delmar continued to grow, amassing over 30 retail partners, delivering innovative designs across borders.
1999

INNOVATION ONLINE

  • The Delmar team knew the face of retail was changing. We seized the opportunity, embarking on a new e-commerce journey in founding ice.com, becoming a pioneer in jewelry e-commerce, and by developing third-party dropshipping 
2010
    AWARD WINNING DESIGN

    AWARDED PRAISE

  • Praised for our skillful designs and efficient business model, Delmar receives the best supplier award from three of the top retailers in the United States.
2013

SUSTAINING GROWTH

  • With almost four decades in the business, Delmar continued to grow. With an effective e-commerce model in place, we attracted our 60th customer
2015
    CONTEMPORARY TRANSFORMATION

  • Delmar launched an entirely new look, befitting the innovative designs we’re known for.
    2015 also marks the debut of Julianna B, our signature line designed with women in mind.
    LICENSING

  • Delmar enters the licensing business with V19.69 Italia, Catherine Malandrino and Laura Ashley.
2016

BEST BRAND VISION

  • Delmar designed Laura Ashley‘s vision for jewelry line to complement Laura Ashley’s signature style, appealing to customers who appreciate timeless elegance and refined taste
2018

FACEBOOK LIVE EVENT

  • Our Facebook Live event hosted by Belk’s  garnered over half a million views
2019

LAUNCH WITH HSN

  • Delmar brought their unique pieces to a wider audience through this collaboration with HSN
2021

LAUNCHING 3 NEW BRANDS

  • The launch of Moissanice and Amour together with Jedora in 2021 was indeed a significant event in the jewelry industry.

DEDICATION DURING PANDEMIC

  • Shipping 98% of orders on time during a pandemic is an impressive feat! It’s a testament of Delmar team’s dedication and adaptability during challenging circumstances.
2023

TAKING PART OF AGS

  • Joining the American Gem Society (AGS) enhances Delmar’s credibility through affiliation with a respected organization in the industry

LAUNCHING CREATED FOREVER

  • Introducing Created Forever as a new brand offering lab-grown diamonds represents a strategic move to tap into the diamond market while appealing to socially-conscious consumers